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The social work an agency does.
Before your coffee goes cold.

Paste in your website address and appost.io takes it from there: it learns how you talk, builds the month's plan, writes the copy and makes the images. You approve what convinces you, then it publishes to Instagram and Facebook. The first calendar is ready in a few minutes.

For your own brand, or for your clients'.

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IG Published · 09:42
Contrada · First taste
Your queue this week ✦ 5 ready
A woman among the olive trees of Biccari, checking the branches in June
Instagram Simona and the June olive trees
3-litre bag-in-box of Contrada Ingegnoso extra virgin olive oil
Facebook The bag-in-box that keeps the oil under nitrogen
Close-up of green extra virgin olive oil pouring in a thin stream
Instagram Cold-pressed within 10 hours
A glass of extra virgin olive oil and olives on pale stone
Instagram Subappennino Dauno: character in a bottle
A Contrada Ingegnoso bottle and bruschetta on a majolica plate
Facebook Warm bread and a thread of oil: bruschetta done right
Every claim has a source

Nothing invented about your brand

You always approve

Nothing goes out without your ok

Data stored in Europe

GDPR + EU AI Act

Cancel whenever

No lock-in, no penalty

0
AI roles work on every post, one after the other
0
regulated sectors with automatic legal disclaimers
0 days
of full trial, no card
0%
of posts approved by you before they go out
Your posts, the way they'll come out

Same brand, several posts. One voice. Not one of them written by hand.

Same voice, images on the brand's palette, built for the format of each channel. These are real posts from Contrada Ingegnoso — planned, written and illustrated by the product, approved by a person, published to Instagram and Facebook.

C
@contradaingegnoso_
Contrada Ingegnoso · 3 days ago
A bottle of Contrada Ingegnoso extra virgin olive oil on a wooden table with bread and olives

The first taste stopped me for a moment. Cut grass on the nose, and a clean, living flavour that stays with you on warm bread.

appost.io · Published on Instagram
C
Contrada Ingegnoso
Contrada Ingegnoso · 5 days ago
An olive grove in the Subappennino Dauno in low morning light, harvest under way

Morning comes to Biccari slowly, almost on tiptoe. The light falls low across the Subappennino Dauno and paints the olive trees a green I have not seen anywhere else.

appost.io · Published on Facebook
C
@contradaingegnoso_
Contrada Ingegnoso · 10 days ago
Chemical analysis of the oil, cold extraction and a Contrada Ingegnoso bottle

The lab analysis says what the palate already knows. Three numbers. Three questions worth asking yourself every time you pick an olive oil.

appost.io · Published on Instagram

Real posts published with appost.io · Contrada Ingegnoso, extra virgin olive oil from Biccari, Italy. Captions translated from the Italian originals.

01 · LEARNS

It works out your brand from your website.

You give it the address. It pulls out your voice, your audience, your palette, your content pillars and the compliance regime of your sector. From then on every post respects those limits — they are rules, not suggestions.

02 · PRODUCES

It plans, writes, makes the visuals.

A full editorial month: pillars, channels, cadence, copy in your tone, images on your palette. Several variants per post. You approve with one click and appost.io publishes at the right time.

03 · PROTECTS

It stops the posts you'd regret.

A built-in quality check holds back unverifiable claims, head-to-head competitor comparisons and lines that are off-tone or risky — before they reach you, not after.

Before a post reaches you

Not a post generator. A social agency.

Every post goes through the steps a real agency takes: understand the brand, set the strategy, write, art-direct, check. No blank page, no prompt to invent.

And you decide at the end: nothing is published without your approval. You always know where a post came from and which sources it rests on.

01 Reads your brand WEBSITE · REAL POSTS · PDF
02 Builds the plan THEMES · CADENCE
03 Writes in your voice COPY · SEVERAL VARIANTS
04 Art-directs the visuals IMAGES · YOUR PALETTE
05 Checks, then waits for your ok BRAND SAFETY · YOU APPROVE
The filter ChatGPT doesn't have

The posts you'd never want to publish. Stopped before they reach you.

Everything goes through a dedicated brand-safety check before it gets to you: head-to-head competitor comparisons, unverifiable claims, off-tone lines, anything that could cost you reputation.

  • Comparative advertising rules (EU 2006/114/EC)
  • Italian Consumer Code art. 21 — claims must be verifiable
  • Brand guard-rails set per workspace
  • Immutable audit trail, exportable for compliance
Review · post #0431 · blocked

The best supplement on the market, 3× more effective than any competitor.

2 claims can't be published
Absolute superlative with no source, plus an undocumented head-to-head comparison.
Who it's for

For whoever runs the social accounts, on top of everything else.

Built for owners of small businesses and brands who handle social themselves — and for the freelancer or small agency doing it on their behalf. If your tone of voice can't slip, appost.io was built for you.

Shops and local businesses
LOCAL
Restaurants and food
CONSUMER
Ecommerce and D2C
SHOP
Practices and professionals
SERVICES
Hospitality and travel
TRAVEL
Wellness and beauty
CONSUMER
Makers and craft businesses
BRAND
Freelancers and small agencies
ON BEHALF OF OTHERS
If you do this for clients

Running a client's social accounts? Make this your production studio.

You load the client's brand, appost.io produces in their voice, and the client approves every post from their own portal. No email, no PDFs back and forth. You go back to doing strategy.

Request access for your agency
  • Production in the client's voice, from their site and their real posts
  • A separate workspace per client, with voice and palette kept apart
  • The client approves from a dedicated portal — no email, no PDFs
  • Quality and brand-safety checks before the post reaches the client
  • You keep control: nothing goes out without an ok
How the preview works

Four steps. From your email to the first calendar.

We don't promise numbers on results before we've measured them with you. We promise a short, clear process with nothing to commit to.

011 min

You leave your email

No long forms. Just the address to reach you at. We add you to the waiting list in the order you arrive.

02≤ 5 days

We get in touch

You get an email from an @appost.io address with a few questions about your brand. It tells us where you sit in the queue and lets us prepare the setup.

0330 min

Guided onboarding

One short call: we connect your domain, check the voice and pillars we read off your site, and settle channels and cadence.

04≤ 7 days

First calendar in your hands

Within the first week you have an editorial calendar ready to approve. You publish. You measure. You tell us what to change.

We use it on ourselves first

appost.io's own social pages are run by appost.io.

Plan, copy, images, publishing: everything you see there came out of the product, approved by a person.

The difference, in black and white

The same brief, given to a generic AI and to appost.io.

These are real posts, straight out of the product. You be the judge.

Producer · craft food

Brief: talk about this year's oil.

Generic AI

🫒 Our extra virgin olive oil is synonymous with quality and tradition! Discover the true taste of Puglia. Order your green gold now! 🌿✨ #oliveoil #madeinitaly #puglia

appost.io

The first time I smelled a Biccari Ogliarola straight from the press, I stopped. It was not just a pleasant smell. It was cut grass, raw artichoke, a thread of green almond. All at once, all alive.

✓ Your voice · ✓ From your real products · ✓ You approve
B2B services · consulting

Brief: explain why a financial wellness programme pays off.

Generic AI

We are delighted to present our innovative financial wellness solutions for companies! Improve your employees’ wellbeing and productivity. Get in touch today! 🚀💼

appost.io

One employee in two is thinking about their own finances while working for you. In PwC's 2023 Employee Financial Wellness Survey, 48% said they were worried about money: 3.39 hours a week each. On a team of 50, that is almost 170 hours taken away from productive work.

Sources cited in the post: PwC 2023 Employee Financial Wellness Survey · BVA Doxa

✓ Every number has a source · ✓ Your voice · ✓ You approve

Real product output. Sector labels kept neutral for confidentiality. Both columns translated from the Italian originals.

Comparison · honest

Not one more tool. The agency that does the work.

An AI generator hands you text to fix. A social suite hands you a calendar to fill. appost.io learns your voice, gets the month ready and publishes — after your ok.

appost.io
Generic AI tools
Social suites
Learns your voice from your site and builds the planvoice + calendar
Yes
From a prompt
Tone by hand
Writes the copy and makes the month's visualsthe whole package
Yes
In pieces
AI bolted on
Publishes to Instagram and Facebookpublishing
After your ok
No
Automatically
You approve before anything goes outmandatory gate
Mandatory
—
Optional
Claim checking and brand safetybefore delivery
Yes
No
Not native
Data stored in EuropeGDPR + EU AI Act
Yes
Often outside the EU
Enterprise only
Built for the Italian marketlanguage and local rules
Native Italian
Translated
Varies

"Generic AI tools" = prompt-driven generators (ChatGPT, Jasper, Predis). "Social suites" = schedulers and analytics (Hootsuite, Buffer, Metricool). Compared by category, on publicly stated features. The last row only counts if you publish in Italian: if you don’t, it is not a reason to pick us. Product-by-product detail.

In the preview you try everything without a card.
Common questions · preview

What people ask before leaving us their email.

How does it write in my voice?

It learns from your real posts, your website and any documents you upload, PDFs included. The more material you give it, the closer it gets. And every statement stays tied to a source.

Does anything go out without my approval?

No. Every post lands on a board and goes live only after your ok. If you work for a client, they approve from their own portal.

Can I edit what it writes?

Yes, all of it. Rewrite it, change the tone, throw out what doesn't convince you. It learns from your edits.

Which platforms does it publish to?

Instagram and Facebook today. LinkedIn is coming. We add channels over time: we tell you what exists now, not what we hope for.

What does it cost?

Getting on the list takes no card. The launch price is not set yet: we work it out during onboarding, with the first customers, before you decide anything.

When does access open?

We open in small groups, in order of arrival and by sector fit. After your email we write back within 5 working days with the timing for your turn.

Does my data stay mine?

Yes. Data stored in Europe, under GDPR and the EU AI Act. Your content is never used to train third-party models. And nothing is published without your approval.

I'd use it for my clients, not for myself. Is that fine?

Yes. There is room in the preview for freelancers and small agencies too. You produce in the client's voice and they approve from their portal. Say so in the follow-up email and we give it priority.

One last thing

The preview has a limited number of places. Do you want one?

Leave your email. We'll get in touch as soon as a slot opens up for your sector or your agency.

★ NO SPAM★ NO CARD★ CANCEL ANYTIME